21 May 2024
TF1 Studio offers a unique immersive virtual reality experience dedicated to the rediscovery of a heritage film

On the occasion of the Cannes Film Festival, TF1 Studio unveils a brand new immersive Virtual Reality (VR) experience dedicated to the rediscovery of an emblematic film of its heritage, restored in 4K: Jacques Feyder’s PENSION MIMOSAS (1935).

For the first time in the world, TF1 Studio is offering viewers a daring VR experience in a 1935 cinema that has now disappeared.
Accessible thanks to a VR headset, this dazzling and contemplative journey through time allows viewers to discover images from Jacques Feyder’s 1935 film PENSION MIMOSAS in its restored version.

TF1 Studio chose the Pereire Palace, a 1,500-seat cinema built in 1935 in the purest Art Deco style at 159 rue de Courcelles (75017), but converted into commercial premises in 1955.

This experiment has brought it back to life, while fully and meticulously respecting its original architecture and decoration. On the basis of the plans signed by the architects Charles Wulffleff and Aloïs Verrey (also architects of Notre-Dame de Balata in Fort-de-France) and various specialist articles from the time of its opening, the auditorium has been completely reconstructed so that visitors can discover its beauty and magic, now lost.

Created by Louis Ravard for TF1 Studio, this unique experience will be unveiled by the Newen Connect teams at the Newen Studios stand during the Cannes Film Festival, before being presented at various emblematic venues and festivals.

Pierre Olivier, EVP Film Library & Home Entertainment at TF1 Studio, said:

We are very proud to be able to (re)discover a classic film from our heritage through an ambitious, original and spectacular experience. This innovation underlines Newen Studios’ commitment to innovation and demonstrates the Group’s strong attachment to cinema.