Madrid, March 24, 2023- The iZen group has announced today that Tatiana Hernáiz will join its structure in the coming days. The executive has more than ten years of experience in the distribution and sales of international content behind her, and has worked for international companies such as Netflix, all3Media, and Banijay Endemol, among others.

Tatiana has extensive knowledge of the television content markets in Europe, and her experience in selling fiction and entertainment formats in Europe, LatAm, the Middle East, and China, have been the reasons why iZen has decided to bet on her talented figure to continue growing internationally.

In addition, she will work with the recently formed team of Cacao&Cía to carry out co-productions between Spain and Latin America.  From 2013 until joining Netflix, Tatiana has worked for internationally successful formats such as the reality shows Kitchen Nightmares (Fox, BBC America), Undercover Boss (CBS), and the fictions Mentiras (Atresplayer) based on the miniseries Liar (HBO), and Don’t Lie (Mediaset).

Sara Fernández-Velasco, CEO of iZen, says: “iZen is at a time of growth that makes it necessary to incorporate new professionals to help us boost the business and take advantage of opportunities. We are lucky to add a great professional like Tatiana to the team, who has trained in other countries and provides us with new fundamental visions in a context in which everything evolves very quickly in our sector, and where the importance of working with new business models in increasingly important. It is a pleasure to have her and her experience in all genres. We are sure that she will help us carry out amazing projects”.

Tatiana adds: “I am delighted with the opportunity that iZen offers me to be part of the group in this new stage of my professional career. iZen has always put talent, creativity, and professionalism at the center of their productions, without forgetting their extensive experience in a diversity of genres, formats and styles. I am very happy to be part of this unique energy and passion in the current audiovisual scene, and I will put all my effort and ability to carry out, together with great professionals in the sector such as Sara and Jose, projects that continue to excite national and international viewers.”